ZERO: zero paid media as the new marketing model

$15.99

ZERO: zero paid media as the new marketing model
Authors: Joseph Jaffe
Year: 2013
Publisher: John Wiley & Sons
Language: english
ISBN 13: 9781118808399
ISBN 10: 1118808398
Categorie: Business and Economics, Sales and Marketing
Pages: 288
Edition:

Availability: 5000 in stock

Z.E.R.O. : zero paid media as the new marketing model Joseph Jaffe, Maarten Albarda
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets Categories:
Business & Economics – Sales & Marketing
Year:
2013
Publisher:
John Wiley & Sons
Language:
english
Pages:
288
ISBN 10:
1118808398
ISBN 13:
9781118808399
File:
7.25 MB

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ZERO: zero paid media as the new marketing model
$15.99

Availability: 5000 in stock