Winning Innovation: How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity


Winning Innovation: How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity
Authors: Norbert Majerus
Year: 2022
Publisher: Productivity Press
Language: english
ISBN 13: 9781032139906
ISBN 10: 1003231837
Categorie: Business and Economics, Industries
Pages: 401

Availability: 5000 in stock

SKU: 9781032139906 Categories: , Tags: ,

Winning Innovation: How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity Norbert Majerus, George Taninecz
Davanti Nella Gara, an Italian bicycle company, makes the best racing bikes in the world. But after decades of market dominance, competitors have brought the industry leader back to the peloton. The company’s second-generation owner longs for retirement, but a tired product lineup is pushing down profits and the firm’s market value will never support his ride into the sunset. The flawed but beloved owner seeks out the counsel of an old friend and successful businessman, who steers him toward a fast and remarkable transformation, one fueled by a relentless focus on innovation excellence.An engaging business novel,Winning Innovation dives into the art and science of innovation; the thrills of the European bike-racing circuit; the vibrant landscape and cuisine of Italy; and a cast of intriguing characters who work to put Davanti on the road to sustained prosperity. The company’s leader isn’t afraid to learn and apply new ideas to reenergize his company and finds he cares more about his employees than he could ever imagine. A young innovator struggles to see a product idea to fruition as well as rise into management —and he falls in love along the way. A newly promoted R&D director brings teamwork and transparency to product development and aligns the entire company around innovation.With the help of a seasoned and persistent change agent, in just a year Davanti deploys a well-defined and -sequenced transformation — a complete and seamless process that can be replicated and scaled by most companies. The leader engages associates in pursuit of the right vision and strategy, candidly supporting them all as they unleash their creative sparks, work through personality conflicts, and take on real-world challenges faced by companies every day. They learn and apply traditional R&D principles in new ways (e.g., cost of delay, sprints, fail fast, late start) and successfully leverage emerging innovation and change-management principles (e.g., idea-creation events, knowledge management, workplace humility, visual management, lean project management). And an aligned, three-phase innovation process — from idea creation to technology development and product design — provides the innovation infrastructure the company needs for revenue creation and success beyond racing bikes.From a top-heavy organization dominated by power struggles and finger-pointing emerges a new Davanti Nella Gara — a flattened, innovative company withClear vision and endorsed goals and strategySpeed, responsiveness, and agilityWidespread, successful creativityCollaboration and teamworkSuperior risk managementRespect for peopleUnquestionable ethicsChanged leadership and associate behaviorsProject management excellence, andRapid problem-solving and experimentation.Not just the story of an R&D transformation,Winning Innovationillustrates a companywide transformation of a magnitude that only superior R&D can make possible. It may well be the first book to chronologically introduce the principles for a completeinnovation excellence transformation along with the parallelpeople transformation that is necessary for real change to occur. The end result for Davanti Nella Gara is a dominant new culture based on respect and humility, highly efficient processes that will deliver a wealth of innovations, sales, and profits for many years to come, and an owner who leaves a bright future for the people and company he’s known and loved his entire life. Categories:
Business & Economics – Industries
Productivity Press
ISBN 10:
ISBN 13:
62 MB


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