Why CRM Doesn’t Work: How to Win by Letting Customers Manage the Relationship

$15.99

Why CRM Doesn’t Work: How to Win by Letting Customers Manage the Relationship
Authors: Frederick Newell
Year: 2003
Publisher: Bloomberg Press
Language: english
ISBN 13: 9781576601327
ISBN 10: 1576601323
Categorie: Business and Economics, Sales and Marketing
Pages: 265
Edition: 1

Availability: 5000 in stock

Why CRM Doesn’t Work: How to Win by Letting Customers Manage the Relationship Frederick Newell, Seth Godin
This book is important reading for companies of every size that are trying to satisfy and sell to today’s consumer. The author shows by lesson and example why the current CRM isn’t working, what needs to change, and how to put the CMR philosophy to work. Categories:
Business & Economics – Sales & Marketing
Year:
2003
Edition:
1
Publisher:
Bloomberg Press
Language:
english
Pages:
265
ISBN 10:
1576601323
ISBN 13:
9781576601327
File:
CHM, 500 KB

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