What the Signs Say: Language Gentrification and Place-Making in Brooklyn

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What the Signs Say: Language Gentrification and Place-Making in Brooklyn
Authors: Shonna Trinch
Year: 2020
Publisher: Vanderbilt University Press
Language: english
ISBN 13: 9780826522771
ISBN 10: 826522777
Categorie: Sign Language
Pages: 314
Edition:

Availability: 5000 in stock

SKU: 9780826522771 Category:

What the Signs Say: Language, Gentrification, and Place-Making in Brooklyn Shonna Trinch, Edward Snajdr
“Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which uses many words, large lettering, and repetition, and New School, with hallmarks of brevity and wordplay. Presents in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege”– Year:
2020
Publisher:
Vanderbilt University Press
Language:
english
Pages:
314
ISBN 10:
0826522777
ISBN 13:
9780826522771
File:
40.47 MB

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