UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods Angela M. Cirucci, Urszula M. Pruchniewska
A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, and each methods chapter includes a step-by-step breakdown, discussions of in-person vs. virtual procedures, and a “What You Need” section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity.
This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates. Categories:
Computers
Year:
2022
Publisher:
Routledge
Language:
english
Pages:
203
ISBN 10:
1003181759
ISBN 13:
9781003181750
File:
49 MB