Trend Management: How to Effectively Use Trend-Knowledge in Your Company

$15.99

Trend Management: How to Effectively Use Trend-Knowledge in Your Company
Authors: Jörg Blechschmidt
Year: 2022
Publisher: Springer
Language: english
ISBN 13: 9783662647028
ISBN 10: 3662647028
Categorie: Business and Economics
Pages: 126 / 121
Edition:

Availability: 5000 in stock

SKU: 9783662647028 Category: Tag:

Trend Management: How to Effectively Use Trend-Knowledge in Your Company Jörg Blechschmidt
This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.
Categories:
Business & Economics
Year:
2022
Publisher:
Springer
Language:
english
Pages:
126 / 121
ISBN 10:
3662647028
ISBN 13:
9783662647028
Series:
Business Guides on the Go
File:
00 MB

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