The Unfair Advantage: Sell with NLP!


The Unfair Advantage: Sell with NLP!
Authors: Duane Lakin
Year: 2000
Publisher: Lakin Associates
Language: english
ISBN 13: 9780967916200
ISBN 10: 967916208
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: First Edition

Availability: 5000 in stock

SKU: 9780967916200 Categories: ,

The Unfair Advantage: Sell with NLP! Duane Lakin
The Unfair Advantage is a ‘workshop-in-a-workbook’. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing. It includes ‘how-to’ ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a ‘motivation’ book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, “We want to stop coming in second. Help us to learn how to be more persuasive.” Over a fifteen year period, the programme grew into the content you will see in this book. Don’t buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you. Categories:
Business & Economics – Sales & Marketing
First Edition
Lakin Associates
167 / 297
ISBN 10:
ISBN 13:
35 MB


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The Unfair Advantage: Sell with NLP!

Availability: 5000 in stock