The Theory and Practice of Revenue Management

$15.99

The Theory and Practice of Revenue Management
Authors: Kalyan T. Talluri
Year: 2004
Publisher: Springer
Language: english
ISBN 13: 9781402077012
ISBN 10: 1402077017
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: XXXII, 714 pg.

Availability: 5000 in stock

SKU: 9781402077012 Categories: ,

The Theory and Practice of Revenue Management Kalyan T. Talluri, Garrett J. van Ryzin
The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management. Categories:
Business & Economics – Sales & Marketing
Year:
2004
Edition:
XXXII, 714 pg.
Publisher:
Springer
Language:
english
Pages:
745
ISBN 10:
1402077017
ISBN 13:
9781402077012
Series:
International Series in Operations Research & Management Science
File:
17.76 MB

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The Theory and Practice of Revenue Management
$15.99

Availability: 5000 in stock