The SAGE Handbook Of Marketing Ethics

$9.99

The SAGE Handbook Of Marketing Ethics
Authors: Lynne Eagle
Year: 2021
Publisher: SAGE Publications
Language: english
ISBN 13: 9781529737677
ISBN 13281529737672
Categorie: Responsibility and Business Ethics
Pages: 577
Edition: 1st Edition

Availability: 5000 in stock

SKU: 9781529737677 Category:

The SAGE Handbook Of Marketing Ethics Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. Categories:
Business & Economics – Responsibility and Business Ethics
Year:
2021
Edition:
1st Edition
Publisher:
SAGE Publications
Language:
english
Pages:
577
ISBN 10:
1529737672
ISBN 13:
9781529737677
File:
119 MB

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