The SAGE Handbook of Consumer Culture

The SAGE Handbook of Consumer Culture. Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections:
Part 1: Sociology of Consumption
Part 2: Geographies of Consumer Culture
Part 3: Consumer Culture Studies in Marketing
Part 4: Consumer Culture in Media and Cultural Studies
Part 5: Material Cultures of Consumption
Part 6: The Politics of Consumer Culture Categories:
Business & Economics – Sales & Marketing
Year:
2018
Publisher:
SAGE Publishing
Language:
english
Pages:
574
ISBN 10:
1473929512
ISBN 13:
9781473929517
File:
74 MB