The Public Relations Handbook, 2022 Edition

$9.99

The Public Relations Handbook, 2022 Edition
Authors: Robert L. Dilenschneider
Year: 2022
Publisher: BenBella Books
Language: english
ISBN 13: 9781637740613
ISBN 8261637740611
Categorie: Sales and Marketing
Pages: 288
Edition: 2022

Availability: 5000 in stock

SKU: 9781637740613 Category:

The Public Relations Handbook, 2022 Edition Robert L. Dilenschneider

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: 
  •  How can they best work with a market research department or firm?
  •  How can they contribute to the sales department’s efforts to open up new channels of distribution?
  •  How can they maximize the impact of the ad agency’s new campaign?
  •  How can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?
  •…

Categories:
Business & Economics – Sales & Marketing
Year:
2022
Edition:
2022
Publisher:
BenBella Books
Language:
english
Pages:
288
ISBN 10:
1637740611
ISBN 13:
9781637740613
File:
1.04 MB

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