The public relations firm 1st edition

$15.99

The public relations firm 1st edition
Authors: Pritchard
Year: 2015
Publisher: Business Expert Press
Language: english
ISBN 13: 9781606496657
ISBN 10: 1606496654
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: First edition

Availability: 5000 in stock

SKU: 9781606496657 Categories: ,

The public relations firm Pritchard, Robert D., Smith, Stacey
This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies Categories:
Business & Economics – Sales & Marketing
Year:
2015
Edition:
First edition
Publisher:
Business Expert Press
Language:
english
Pages:
20 128
ISBN 10:
1606496654
ISBN 13:
9781606496657
Series:
Public relations collection
File:
3.26 MB

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The public relations firm 1st edition
$15.99

Availability: 5000 in stock