The Product Manager’s Handbook 4th Edition

$15.99

The Product Manager’s Handbook 4th Edition

Authors: Linda Gorchels
Year: 2012
Publisher: McGraw-Hill
Language: English
ISBN 13: 9780071772983
ISBN 49671772987
Categories: Project Management
Edition: 4th

Availability: 4999 in stock

ISBN: 9780071772983 SKU: 9780071772983 Category:

The Product Manager’s Handbook 4th Edition Linda Gorchels

This is the fourth edition of this book—and it’s aimed solidly at practicing product managers. While the first edition started out simply extending the discipline beyond traditional consumer packaged goods (and was primarily definitional), the next two editions began to add more fundamental tips and tools. During that 15-year period, dozens of consultants, trainers, associations, and (since 2002) LinkedIn affinity groups emerged to capitalize on the growth of product management and to expand on the basic principles. Many focus almost exclusively on an industry or niche emphasis.
So it was time for another evolution—from presenting product management as a fill-in-the-blank, step-by-step process to one requiring more executive, strategic thinking skills.

Categories: Business & Economics – Project Management
Volume: 1
Year: 2012
Publisher: McGraw-Hill
Language: English
ISBN 10: 0071772987
ISBN 13: 9780071772983

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The Product Manager’s Handbook 4th Edition Linda GorchelsThe Product Manager’s Handbook 4th Edition
$15.99

Availability: 4999 in stock