The Passion Conversation: Understanding Sparking and Sustaining Word of Mouth Marketing

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The Passion Conversation: Understanding Sparking and Sustaining Word of Mouth Marketing
Authors: Robbin Phillips
Year: 2013
Publisher: John Wiley & Sons
Language: english
ISBN 13: 9781118768365
ISBN 10: 1118768361
Categorie: Business and Economics, Management and Leadership
Pages: 224
Edition: 1

Availability: 5000 in stock

The Passion Conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing Robbin Phillips, Greg Cordell, Geno Church, and John Moore
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called “Passion Explorations” The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business. Categories:
Business & Economics – Management & Leadership
Year:
2013
Edition:
1
Publisher:
John Wiley & Sons
Language:
english
Pages:
224
ISBN 10:
1118768361
ISBN 13:
9781118768365
File:
8.98 MB

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