The New Strategic Brand Management: Advanced Insights and Strategic Thinking

$15.99

The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Authors: Jean-Noel Kapferer
Year: 2012
Publisher: Kogan Page
Language: english
ISBN 13: 9780749465155
ISBN 10: 749465158
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: Fifth Edition

Availability: 5000 in stock

SKU: 9780749465155 Categories: ,

The New Strategic Brand Management: Advanced Insights and Strategic Thinking Jean-Noel Kapferer
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.
The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Categories:
Business & Economics – Sales & Marketing
Year:
2012
Edition:
Fifth Edition
Publisher:
Kogan Page
Language:
english
Pages:
512
ISBN 10:
0749465158
ISBN 13:
9780749465155
Series:
New Strategic Brand Management: Creating & Sustaining Brand Equity
File:
7.12 MB

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
$15.99

Availability: 5000 in stock