The Manager’s Guide to Competitive Marketing Strategies, Second Edition

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The Manager’s Guide to Competitive Marketing Strategies, Second Edition
Authors: Norton Paley
Year: 1999
Publisher: CRC Press
Language: english
ISBN 13: 9781574442342
ISBN 8091854183702
Categorie: Sales and Marketing
Pages: 448 / 446
Edition: 2

Availability: 5000 in stock

SKU: 9781574442342 Category:

The Manager’s Guide to Competitive Marketing Strategies, Second Edition Norton Paley

The ability to think strategically is permeating every level of successful organizations – particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager’s Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies – and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Categories:
Business & Economics – Sales & Marketing
Year:
1999
Edition:
2
Publisher:
CRC Press
Language:
english
Pages:
448 / 446
ISBN 10:
1854183702
ISBN 13:
9781574442342
File:
92.26 MB

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