The Lead Generation Handbook: How to Generate All the Sales Leads You’ll Ever Need — Quickly, Easily, and Inexpensively!

The Lead Generation Handbook: How to Generate All the Sales Leads You’ll Ever Need — Quickly, Easily, and Inexpensively! Robert W. Bly

THE LEAD GENERATION HANDBOOK How to Generate All the Sales Leads You’ll Ever Need — Quickly, Easily, and Inexpensively All businesses need sales. But you can’t get sales without getting leads first. This is a comprehensive guide to multiple marketing techniques for generating sales leads in every imaginable way. Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers direct mail (letters, postcards, entire packages, and more) * telemarketing * inquiry advertising * publicity and public relations * seminars and presentations * trade shows * the internet * CD-ROMs and more! Bob Bly explains how to design a lead-generation campaign, create an irresistible offer, monitor and measure results — and how to turn those leads into sales! ROBERT W. BLY (Dumont, NJ) is a copy consultant and author specializing in business-to-business marketing. He has written lead-generating materials for IBM, AT&T, Grumman Corp., UniSys, and many other leading companies.
Categories:
Business & Economics – Sales & Marketing
Year:
1998
Publisher:
AMACOM
Language:
english
ISBN 10:
0814403638
ISBN 13:
9780814403631
File:
91 MB