The Laws of Brand Storytelling: Win–And Keep–Your Customers’ Hearts and Minds


The Laws of Brand Storytelling: Win–And Keep–Your Customers’ Hearts and Minds
Authors: Ekaterina Walter
Year: 2018
Publisher: McGraw-Hill Education
Language: english
ISBN 13: 9781260440195
ISBN 8031260440192
Categorie: Sales and Marketing
Pages: 288
Edition: Hardcover

Availability: 5000 in stock

SKU: 9781260440195 Category:

The Laws of Brand Storytelling: Win–And Keep–Your Customers’ Hearts and Minds Ekaterina Walter, Jessica Gioglio

From the bestselling authors ofThe Power of Visual Storytellingcomes the highly anticipated follow-up,The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty
We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.
By following these laws:
-The Protagonist Laws: Know Who You Are-The Strategy Laws: Understand Your Goals-The Discovery Laws: Find Your Story-The Story-Making Laws: Craft Your Story-The Channel Laws: Share Your Story-The Laws of Engagement: Engage with Your Communities
Packed with inspiring tips, strategies, and stories from two leading marketing innovators,The Laws of Brand Storytellingshows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

Business & Economics – Sales & Marketing
McGraw-Hill Education
ISBN 10:
ISBN 13:
31.59 MB


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