The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business Markets and Industries

The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries Nigel Walton (auth.)
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapterschallenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering. Categories:
Computers – Applications & Software
Year:
2017
Edition:
1
Publisher:
Palgrave Macmillan UK
Language:
english
Pages:
175
ISBN 10:
1137600772
ISBN 13:
9781137600776
File:
80 MB