The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers: Copywriting in a New Media and Marketing Era Teressa Iezzi (auth.)

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it’s like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Categories:
Business & Economics – Sales & Marketing
Year:
2010
Edition:
1
Publisher:
Palgrave Macmillan US
Language:
english
Pages:
213
ISBN 10:
1137510447
ISBN 13:
9781137510440
File:
1.28 MB