The IABC Handbook of Organizational Communication: A Guide to Internal Communication Public Relations Marketing and Leadership J-B International Association of Business Communicators

$15.99

The IABC Handbook of Organizational Communication: A Guide to Internal Communication Public Relations Marketing and Leadership J-B International Association of Business Communicators
Authors: Tamara Gillis
Year: 2006
Publisher: Jossey-Bass
Language: english
ISBN 13: 9780787985530
ISBN 10: 787985538
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9780787985530 Categories: ,

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators) Tamara Gillis
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation. Categories:
Business & Economics – Sales & Marketing
Year:
2006
Edition:
1
Publisher:
Jossey-Bass
Language:
english
Pages:
578
ISBN 10:
0787985538
ISBN 13:
9780787985530
File:
57 MB

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The IABC Handbook of Organizational Communication: A Guide to Internal Communication Public Relations Marketing and Leadership J-B International Association of Business Communicators
$15.99

Availability: 5000 in stock