The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

$9.99

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Authors: Margaret Mark
Year: 2001
Publisher: McGraw-Hill Education
Language: english
ISBN 13: 9780071381185
ISBN 797007138118X
Categorie: Sales and Marketing
Pages: 400 / 401
Edition: 1st

Availability: 5000 in stock

SKU: 9780071381185 Category:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage (20010110) Categories:
Business & Economics – Sales & Marketing
Year:
2001
Edition:
1st
Publisher:
McGraw-Hill Education
Language:
english
Pages:
40 401
ISBN 10:
007138118X
ISBN 13:
9780071381185
File:
1.93 MB

Reviews

There are no reviews yet.

Be the first to review “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes”

Your email address will not be published.

Shopping Cart