The Handbook of Persuasion and Social Marketing 3 volumes

$15.99

The Handbook of Persuasion and Social Marketing 3 volumes
Authors: David W. Stewart
Year: 2014
Publisher: Praeger
Language: english
ISBN 13: 9781440804045
ISBN 10: 1440804044
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9781440804045 Categories: ,

The Handbook of Persuasion and Social Marketing [3 volumes] David W. Stewart
Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall.This comprehensive collection examines the role of persuasion in a marketing context. The book’s central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes. Categories:
Business & Economics – Sales & Marketing
Business & Economics – Responsibility and Business Ethics
Year:
2014
Publisher:
Praeger
Language:
english
Pages:
1009 / 1028
ISBN 10:
1440804044
ISBN 13:
9781440804045
File:
71 MB

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The Handbook of Persuasion and Social Marketing 3 volumes
$15.99

Availability: 5000 in stock