The Handbook of Communication and Corporate Reputation


The Handbook of Communication and Corporate Reputation
Authors: Craig E. Carroll
Year: 2013
Publisher: Wiley-Blackwell
Language: english
ISBN 13: 9781118335529
ISBN 10: 111833552X
Categories: Business and Economics, Sales and Marketing
Pages: 60

Availability: 5000 in stock

SKU: 9781118335529 Categories: ,

The Handbook of Communication and Corporate Reputation Craig E. Carroll
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholarsBrings together state-of-the-art communication studies insights on corporate reputationIdentifies and addresses the lacunae in the research literatureApplies new theoretical frameworks to corporate reputationContent: Chapter 1 Corporate Reputation and the Multi?Disciplinary Field of Communication (pages 1–10): Craig E. Carroll
Chapter 2 Corporate Reputation and the Discipline of Public Opinion (pages 11–19): Cees B. M. van Riel
Chapter 3 Corporate Reputation and the Discipline of Interpersonal Communication (pages 20–29): Sherry J. Holladay
Chapter 4 Corporate Reputation and the Discipline of Organizational Communication (pages 30–39): Robyn Remke
Chapter 5 Corporate Reputation and the Discipline of Advertising (pages 40–52): Nora J. Rifon, Karen Smreker and Sookyong Kim
Chapter 6 Corporate Reputation and the Discipline of Corporate Communication (pages 53–61): Peggy Simcic Bronn
Chapter 7 Corporate Reputation and the Discipline of Public Relations (pages 62–71): Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot
Chapter 8 Corporate Reputation and the Discipline of Management Communication (pages 72–80): James S. O’Rourke
Chapter 9 Corporate Reputation and the Discipline of Communication Management (pages 81–93): Anne Gregory
Chapter 10 Corporate Reputation and the Discipline of Integrated Marketing Communications (pages 94–103): Clarke L. Caywood
Chapter 11 Corporate Reputation and the Discipline of Marketing Communication (pages 104–120): Richard J. Varey
Chapter 12 Corporate Reputation and the Disciplines of Journalism and Mass Communication (pages 121–129): Craig E. Carroll
Chapter 13 Corporate Reputation and the Discipline of Visual Communication (pages 130–140): Susan Westcott Alessandri
Chapter 14 Corporate Reputation and the Discipline of Corporate Communication Law (pages 141–150): Karla K. Gower
Chapter 15 Agenda?Building and Agenda?Setting Theory: Which Companies We Think About and How We Think About Them (pages 151–165): Matthew W. Ragas
Chapter 16 Complexity Theory and the Dynamics of Reputation (pages 166–182): Priscilla Murphy and Dawn R. Gilpin
Chapter 17 Communicatively Constituted Reputation and Reputation Management (pages 183–196): Stefania Romenti and Laura Illia
Chapter 18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory1 (pages 197–212): Jeong?Nam Kim, Chun?Ju Flora Hung?Baesecke, Sung?Un Yang and James E. Grunig
Chapter 19 Image Repair Theory and Corporate Reputation (pages 213–221): William L. Benoit
Chapter 20 The Institutionalization of Corporate Reputation (pages 222–234): John C. Lammers and Kristen Guth
Chapter 21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning (pages 235–248): Timothy L. Sellnow, Shari R. Veil and Kathryn Anthony
Chapter 22 Relating Rhetoric and Reputation (pages 249–261): oyvind Ihlen
Chapter 23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation (pages 262–278): Timothy Coombs
Chapter 24 Corporate Reputation and the Theory of Social Capital (pages 279–290): Vilma Luoma?aho
Chapter 25 Corporate Attributes and Associations (pages 291–305): Sabine Einwiller
Chapter 26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication (pages 306–317): Juan Meng and Bruce K. Berger
Chapter 27 Corporate Reputation and Workplace Environment (pages 318–333): Hua Jiang
Chapter 28 Corporate Reputation and the Practice of Corporate Governance (pages 334–346): Justin E. Pettigrew and Bryan H. Reber
Chapter 29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation (pages 347–361): Pan Ji and Paul S. Lieber
Chapter 30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View (pages 362–375): Friederike Schultz
Chapter 31 Reputation or Financial Performance: Which Comes First? (pages 376–387): Alexander V. Laskin
Chapter 32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management (pages 388–403): Robert L. Heath
Chapter 33 Form Following Function: Message Design for Managing Corporate Reputations (pages 404–417): Peter M. Smudde and Jeffrey L. Courtright
Chapter 34 Contrabrand: Activism and the Leveraging of Corporate Reputation1 (pages 419–434): Jarol B. Manheim and Alex D. Holt
Chapter 35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications (pages 435–445): Juan?Carlos Molleda and Rajul Jain
Chapter 36 Corporate Branding and Corporate Reputation (pages 446–458): Esben Karmark
Chapter 37 Corporate Reputation and Corporate Speech (pages 459–470): Robert Kerr
Chapter 38 Corporate Reputation Management and Issues of Diversity (pages 471–483): Damion Waymer and Sarah Vanslette
Chapter 39 Corporate Reputation in Emerging Markets: A Culture?Centered Review and Critique (pages 484–496): Rahul Mitra, Robert J. Green and Mohan J. Dutta
Chapter 40 The Power of Social Media and Its Infl uence on Corporate Reputation (pages 497–512): Tina McCorkindale and Marcia W. Distaso
Chapter 41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice (pages 513–529): Magda Pieczka and Theodore E. Zorn
Chapter 42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations (pages 530–544): Jennifer L. Bartlett, Josef Pallas and Magnus Frostenson
Chapter 43 Hidden Organizations and Reputation (pages 545–557): Craig R. Scott
Chapter 44 Corporate Reputation Measurement and Evaluation (pages 559–573): Don W. Stacks, Melissa D. Dodd and Linjuan Rita Men
Chapter 45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom?Line Impact of Reputation (pages 574–589): Yungwook Kim and Jungeun Yang
Chapter 46 The Future of Communication Research in Corporate Reputation Studies (pages 590–596): Craig E. Carroll
Business & Economics – Sales & Marketing
ISBN 10:
ISBN 13:
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The Handbook of Communication and Corporate Reputation

Availability: 5000 in stock