The handbook of attitudes by Dolores Albarracin

$15.99

The handbook of attitudes by Dolores Albarracin
Authors: Dolores Albarracin
Year: 2005
Publisher: Lawrence Erlbaum Associates Publishers
Language: english
ISBN 13: 9780805844931
ISBN 10: 805844937
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: illustrated edition

Availability: 5000 in stock

SKU: 9780805844931 Categories: ,

The handbook of attitudes Dolores Albarracin, Blair T. Johnson, Mark P. Zanna
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A ”must have” for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments. Categories:
Business & Economics – Sales & Marketing
Year:
2005
Edition:
illustrated edition
Publisher:
Lawrence Erlbaum Associates Publishers
Language:
english
Pages:
836
ISBN 10:
0805844937
ISBN 13:
9780805844931
File:
70.48 MB

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The handbook of attitudes by Dolores Albarracin
$15.99

Availability: 5000 in stock