The Experience Economy (Revised Edition)

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The Experience Economy (Revised Edition)
Authors: B. Joseph Pine II
Year: 2011
Publisher: Harvard Business Review Press
Language: english
ISBN 13: 9781422161975
ISBN 7901422161978
Categorie: Sales and Marketing
Pages: 400 / 391
Edition: Updated

Availability: 5000 in stock

SKU: 9781422161975 Category:

The Experience Economy (Revised Edition) B. Joseph Pine II, James H. Gilmore

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their bookThe Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Categories:
Business & Economics – Sales & Marketing
Year:
2011
Edition:
Updated
Publisher:
Harvard Business Review Press
Language:
english
Pages:
40 391
ISBN 10:
1422161978
ISBN 13:
9781422161975
File:
6.19 MB

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