The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

$9.99

The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Authors: Craig Simpson
Year: 2014
Publisher: Entrepreneur Press
Language: english
ISBN 13: 9781599185187
ISBN 7861599185180
Categorie: Sales and Marketing
Pages: 260 / 283
Edition:

Availability: 5000 in stock

SKU: 9781599185187 Category:

The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign Craig Simpson, Dan S. Kennedy

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Reported in 2013 as the marketing channel that “delivers the best ROI for customer acquisition and retention” by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today’s online marketing funnels. Benefiting from the authors’ combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Categories:
Business & Economics – Sales & Marketing
Year:
2014
Publisher:
Entrepreneur Press
Language:
english
Pages:
26 283
ISBN 10:
1599185180
ISBN 13:
9781599185187
File:
21 MB

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