The Digital Marketing Handbook: Deliver Powerful Digital Campaigns


The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Authors: Simon Kingsnorth
Year: 2021
Language: english
ISBN 13: 9781398603394
ISBN 7851398603414
Categorie: Sales and Marketing
Pages: 289

Availability: 5000 in stock

SKU: 9781398603394 Category:

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns Simon Kingsnorth

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.

Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

Business & Economics – Sales & Marketing
ISBN 10:
ISBN 13:
29 MB


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