The Copywriter’s Handbook

$9.99

The Copywriter’s Handbook
Authors: Robert W. Bly
Year: 2020
Publisher: Holt Paperbacks
Language: english
ISBN 13: 9781250238016
ISBN 7791250238013
Categorie: Sales and Marketing
Pages: 432
Edition: 4th ed.

Availability: 5000 in stock

SKU: 9781250238016 Category:

The Copywriter’s Handbook Robert W. Bly

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work–and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly’s The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.
Categories:
Business & Economics – Sales & Marketing
Year:
2020
Edition:
4th ed.
Publisher:
Holt Paperbacks
Language:
english
Pages:
432
ISBN 10:
1250238013
ISBN 13:
9781250238016
ISBN:
B07S7L68NH
File:
34 MB

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