The challenger sale: Taking control of the customer conversation

The challenger sale: Taking control of the customer conversation Dixon, Matthew & Adamson, Brent [Dixon, Matthew & Adamson, Brent]

**What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them. ** Categories:
Business & Economics – Sales & Marketing
Year:
2011
Publisher:
Portfolio
Language:
english
ISBN 10:
1591844355
ISBN 13:
9781591844358
ISBN:
B0052REP7K
File:
1.80 MB