The Business Models Handbook: Templates, Theory and Case Studies

$9.99

The Business Models Handbook: Templates, Theory and Case Studies
Authors: Paul N Hague
Year: 2019
Publisher: Kogan Page
Language: english
ISBN 13: 9780749481872
ISBN 770749481870
Categorie: Sales and Marketing
Pages: 336 / 337
Edition: Paperback

Availability: 5000 in stock

SKU: 9780749481872 Category:

The Business Models Handbook: Templates, Theory and Case Studies Paul N Hague

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face.The Business Models Handbookbrings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.
Authored by a leading global market researcher with a background working on over 3,000 different research projects,The Business Models Handbookis an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.
Categories:
Business & Economics – Sales & Marketing
Year:
2019
Edition:
Paperback
Publisher:
Kogan Page
Language:
english
Pages:
336 / 337
ISBN 10:
0749481870
ISBN 13:
9780749481872
File:
19.74 MB

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