The Blue Ocean Strategy Reader: The iconic articles by W. Chan Kim and Renée Mauborgne

$9.99

The Blue Ocean Strategy Reader: The iconic articles by W. Chan Kim and Renée Mauborgne
Authors: W. Chan Kim
Year: 2017
Publisher: Harvard Business Review Press
Language: english
ISBN 13: 9781633692749
ISBN 7661633692744
Categorie: Sales and Marketing
Pages: 240 / 224
Edition: Paperback

Availability: 5000 in stock

SKU: 9781633692749 Category:

The Blue Ocean Strategy Reader: The iconic articles by W. Chan Kim and Renée Mauborgne W. Chan Kim, Renée A. Mauborgne

The seminal bookBlue Ocean Strategyhas sold over 5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages ofHarvard Business Review. This book brings the best of those articles together all in one place.
Piece by piece, these articles explain the process of focusing on noncustomers and creating “blue oceans”: uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide—the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne’s latestHarvard Business Reviewarticle, “Red Ocean Traps.”
Whether or not you’re familiar withBlue Ocean Strategy, this book will give you another perspective onto this widely accepted framework—and help you implement it in your organization.

Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
Paperback
Publisher:
Harvard Business Review Press
Language:
english
Pages:
24 224
ISBN 10:
1633692744
ISBN 13:
9781633692749
File:
1.99 MB

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