The Art & Science of Life Insurance Distribution

$9.99

The Art & Science of Life Insurance Distribution
Authors: Douglas J. Bennett
Year: 2014
Publisher: ACTEX Publications
Language: english
ISBN 13: 9781625422118
ISBN 7601625422113
Categorie: Sales and Marketing
Pages: 105 / 120
Edition: 1

Availability: 5000 in stock

SKU: 9781625422118 Category:

The Art & Science of Life Insurance Distribution Douglas J. Bennett, Walter H. Zultowski

This book presents a complete discussion of life insurance distribution. It begins by putting life insurance distribution within the broader context of distribution and marketing in general, thus demonstrating why life insurance distribution is different. It then goes on to discuss the history of how distribution, as we know it today, developed, and the ten primary distribution channels that exist in the business. With all of this as background, the book continues with more detail and discusses the various functions performed by distribution, and how distribution systems are managed today. It also goes into more specifics regarding the compensation and the economics of distribution. The text concludes with a discussion of managing distribution channel conflict, and how distribution of life insurance is expected to evolve in the near future. Categories:
Business & Economics – Sales & Marketing
Year:
2014
Edition:
1
Publisher:
ACTEX Publications
Language:
english
Pages:
10 120
ISBN 10:
1625422113
ISBN 13:
9781625422118
File:
16.14 MB

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