The Art of the Pitch: Persuasion and Presentation Skills that Win Business

The Art of the Pitch: Persuasion and Presentation Skills that Win Business Peter Coughter (auth.)

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Categories:
Business & Economics – Sales & Marketing
Year:
2012
Edition:
1
Publisher:
Palgrave Macmillan US
Language:
english
Pages:
240
ISBN 10:
1137512334
ISBN 13:
9781137512338
File:
904 KB