The Art Of Advertising

$9.99

The Art Of Advertising
Authors: Mike Toth
Year: 2003
Publisher: Aspatore Books
Language: english
ISBN 13: 9781587622311
ISBN 7611587622319
Categorie: Sales and Marketing
Pages: 85
Edition:

Availability: 5000 in stock

SKU: 9781587622311 Category:

The Art Of Advertising Mike Toth, Christopher Santry, Aspatore Books Staff, Aspatore.com, Inside the Minds Staff

Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country’s leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as wel as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a must-read for anyone interested in this dynamic, unique industry.
Categories:
Business & Economics – Sales & Marketing
Year:
2003
Publisher:
Aspatore Books
Language:
english
Pages:
85
ISBN 10:
1587622319
ISBN 13:
9781587622311
Series:
Inside the Minds
File:
421 KB

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