The Advanced Dictionary of Marketing: Putting Theory to Use

$15.99

The Advanced Dictionary of Marketing: Putting Theory to Use
Authors: Scott Dacko
Year: 2008
Publisher: Oxford University Press, USA
Language: english
ISBN 13: 9780199285990
ISBN 10: 191536644
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9780199285990 Categories: ,

The Advanced Dictionary of Marketing: Putting Theory to Use Scott Dacko
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel’s Law; Moore’s Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect. Categories:
Business & Economics – Sales & Marketing
Year:
2008
Publisher:
Oxford University Press, USA
Language:
english
Pages:
632
ISBN 10:
0191536644
ISBN 13:
9780199285990
File:
6.77 MB

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The Advanced Dictionary of Marketing: Putting Theory to Use
$15.99

Availability: 5000 in stock