The 46 Rules of Genius: An Innovator’s Guide To Creativity Marty Neumeier
There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.
Marty Neumeier, the acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first quick start guide for genius – forty-six tips for achieving creative brilliance in any professional field, discussing how to innovate, work, learn, and matter. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field. Categories:
Business & Economics – Sales & Marketing
Pearson Education;New Riders
Voices that matter;The 46