The 22 Immutable Laws of Marketing, Violate Them at Your Own Risk

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The 22 Immutable Laws of Marketing, Violate Them at Your Own Risk
Authors: Al Ries
Year: 1994
Publisher:
Language: english
ISBN 13: 9781861976109
ISBN 7531861976100
Categorie: Sales and Marketing
Pages: 144
Edition:

Availability: 5000 in stock

SKU: 9781861976109 Category:

The 22 Immutable Laws of Marketing, Violate Them at Your Own Risk Al Ries, Jack Trout

Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. Categories:
Business & Economics – Sales & Marketing
Year:
1994
Language:
english
Pages:
144
ISBN 10:
1861976100
ISBN 13:
9781861976109
File:
28 MB

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