The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Authors: Al Ries
Year: 2002
Publisher: HarperCollins Publishers
Language: english
ISBN 13: 9780060546915
ISBN 75460546913
Categorie: Sales and Marketing
Pages: 160 / 144
Edition:

Availability: 5000 in stock

SKU: 9780060546915 Category:

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk Al Ries, Jack Trout

There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of “Positioning”–note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In “The 22 Immutable Laws of Marketing,” Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. Categories:
Business & Economics – Sales & Marketing
Year:
2002
Publisher:
HarperCollins Publishers
Language:
english
Pages:
16 144
ISBN 10:
0060546913
ISBN 13:
9780060546915
File:
2.75 MB

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