Testing Business Ideas: A Field Guide for Rapid Experimentation

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Testing Business Ideas: A Field Guide for Rapid Experimentation
Authors: Bland
Year: 2019
Publisher: John Wiley & Sons
Language: english
ISBN 13: 9781119551447
ISBN 7501119551447
Categorie: Sales and Marketing
Pages: 368 / 365
Edition: 1st

Availability: 5000 in stock

SKU: 9781119551447 Category:

Testing Business Ideas: A Field Guide for Rapid Experimentation Bland, David J.

A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 
Categories:
Business & Economics – Sales & Marketing
Year:
2019
Edition:
1st
Publisher:
John Wiley & Sons
Language:
english
Pages:
368 / 365
ISBN 10:
1119551447
ISBN 13:
9781119551447
File:
59.90 MB

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