Strategic Planning for Public Relations 2nd edition

$15.99

Strategic Planning for Public Relations 2nd edition
Authors: Ronald D. Smith
Year: 2005
Publisher: Lawrence Erlbaum Associates
Language: english
ISBN 13: 9781410611468
ISBN 10: 1410611469
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 2nd ed

Availability: 5000 in stock

SKU: 9781410611468 Categories: ,

Strategic Planning for Public Relations Ronald D. Smith
In this second edition of a text for undergraduate and graduate students, Smith (public communication, Buffalo State College) offers a step-by-step outline of the planning process used most often in public relations practice. He discusses the various decisions and options of developing a communication program, using both classic public relations situations and more current events presented in cases and examples. This second edition offers new examples and provides new discussion on critical topics such as stereotyping and statistics. Categories:
Business & Economics – Sales & Marketing
Year:
2005
Edition:
2nd ed
Publisher:
Lawrence Erlbaum Associates
Language:
english
Pages:
404
ISBN 10:
1410611469
ISBN 13:
9781410611468
File:
374 MB

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Strategic Planning for Public Relations 2nd edition
$15.99

Availability: 5000 in stock