Strategic Marketing Decision Making and Planning, 5th Edition

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Strategic Marketing Decision Making and Planning, 5th Edition
Authors: Reed
Year: 2019
Publisher:
Language: english
ISBN 13: 9780170457026
ISBN 738170457028
Categorie: Sales and Marketing
Pages: 337
Edition: 5th

Availability: 5000 in stock

SKU: 9780170457026 Category:

Strategic Marketing Decision Making and Planning, 5th Edition Reed, Peter, Baird, Michael,

Strategic Marketing: Decision Making and Planning covers decision making in marketing and shows you its importance in the strategic management of an organisation. The text combines theory with a step-by-step guide to each stage of the strategy development and management processes.Written for those involved in developing and creating marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone function. Categories:
Business & Economics – Sales & Marketing
Year:
2019
Edition:
5th
Language:
english
Pages:
337
ISBN 10:
0170457028
ISBN 13:
9780170457026
File:
6.22 MB

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