Strategic Communication Corporatism and Eternal Crisis: The Creel Century

$15.99

Strategic Communication Corporatism and Eternal Crisis: The Creel Century
Authors: Phil Graham
Year: 2017
Publisher: Routledge
Language: english
ISBN 13: 9781138636293
ISBN 10: 1138636290
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9781138636293 Categories: ,

Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century Phil Graham
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s. Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
1
Publisher:
Routledge
Language:
english
Pages:
132 / 133
ISBN 10:
1138636290
ISBN 13:
9781138636293
Series:
Routledge Focus on Public Relations
File:
854 KB

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Strategic Communication Corporatism and Eternal Crisis: The Creel Century
$15.99

Availability: 5000 in stock