Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Authors: Kevin Lane Keller
Year: 2015
Publisher: Pearson Education
Language: english
ISBN 13: 9789332558939
ISBN 7369332558930
Categorie: Sales and Marketing
Pages: 617
Edition:

Availability: 5000 in stock

SKU: 9789332558939 Category:

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

Categories:
Business & Economics – Sales & Marketing
Year:
2015
Publisher:
Pearson Education
Language:
english
Pages:
617
ISBN 10:
9332558930
ISBN 13:
9789332558939
File:
106.31 MB

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