Storynomics: Story-Driven Marketing in the Post-Advertising World

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Storynomics: Story-Driven Marketing in the Post-Advertising World
Authors: Robert McKee
Year: 2018
Publisher: Grand Central Publishing
Language: english
ISBN 13: 9781455541973
ISBN 7291455541974
Categorie: Sales and Marketing
Pages: 272
Edition:

Availability: 5000 in stock

SKU: 9781455541973 Category:

Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee, Tom Gerace

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.
Robert McKee’s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs…
Categories:
Business & Economics – Sales & Marketing
Year:
2018
Publisher:
Grand Central Publishing
Language:
english
Pages:
272
ISBN 10:
1455541974
ISBN 13:
9781455541973
File:
12.09 MB

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