Stay Woke, Not Broke: Protect Your Brand in Today’s Business Climate Alison Tedford
What is “woke” and how can a business be it? How can you avoid a mistake that could get you “cancelled”? Alison Tedford developed a program that is social justice education for business owners that explains how to create diversity statements, content plans for ongoing social justice topics and moderating online communities to let important conversations take place (and what to do when it looks like you might get “cancelled”). What she found on the heels of George Floyd’s murder was business owners didn’t know how to sell with sensitivity, they didn’t know how to share where they stood on social justice issues with their audiences and they didn’t know what their audience wanted from them. They didn’t want to say the wrong thing. With more big brands weighing in through their advertising and content, small business owners wanted to learn how to dip their toes in the water of inclusive marketing. Tedford spent over a decade doing cross cultural communication and education and she approaches social justice from an Indigenous perspective. She has contributed to culturally responsive programming and policy as well as equity and inclusion planning at the federal government level.
Business & Economics – Sales & Marketing