Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Authors: Keith Quesenberry
Year: 2018
Publisher: Rowman & Littlefield Publishers
Language: english
ISBN 13: 9781538113929
ISBN 7191538113929
Categorie: Sales and Marketing
Pages: 353 / 372
Edition: 2nd Edition, true PDF

Availability: 5000 in stock

SKU: 9781538113929 Category:

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Keith Quesenberry

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it’s a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. Enhanced pedagogical features include:
* social media calendars, metrics, and budgets
* chapter checklists to keep statistics updated
* expanded chapter previews
* new case studies and a 200-word glossary
* updated online tools and resources
Categories:
Business & Economics – Sales & Marketing
Year:
2018
Edition:
2nd Edition, true PDF
Publisher:
Rowman & Littlefield Publishers
Language:
english
Pages:
353 / 372
ISBN 10:
1538113929
ISBN 13:
9781538113929
File:
26 MB

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