Social Media Data Mining and Analytics


Social Media Data Mining and Analytics
Authors: Gabor Szabo
Year: 2018
Publisher: Wiley
Language: english
ISBN 13: 9781118824856
ISBN 7141118824857
Categorie: Sales and Marketing
Pages: 352 / 347

Availability: 5000 in stock

SKU: 9781118824856 Category:

Social Media Data Mining and Analytics Gabor Szabo, Gungor Polatkan, P. Oscar Boykin, Antonios Chalkiopoulos

Harness the power of social media to predict customer behaviorand improve sales
Social media is the biggest source of Big Data. Because of this,90% of Fortune 500 companies are investing in Big Data initiativesthat will help them predict consumer behavior to produce bettersales results. Written by Dr. Gabor Szabo, a Senior Data Scientistat Twitter, and Dr. Oscar Boykin, a Software Engineer at Twitter,Social Media Data Mining and Analytics shows analysts how touse sophisticated techniques to mine social media data, obtainingthe information they need to generate amazing results for theirbusinesses.
Social Media Data Mining and Analytics isn’t just anotherbook on the business case for social media. Rather, this bookprovides hands-on examples for applying state-of-the-art tools andtechnologies to mine social media – examples include Twitter,Facebook, Pinterest, Wikipedia, Reddit, Flickr, Web hyperlinks, andother rich data sources. In it, you will learn:
The four key characteristics of online services-users, socialnetworks, actions, and content
The full data discovery lifecycle-data extraction, storage,analysis, and visualization
How to work with code and extract data to create solutions
How to use Big Data to make accurate customer predictions
Szabo and Boykin wrote this book to provide businesses with thecompetitive advantage they need to harness the rich data that isavailable from social media platforms.
Business & Economics – Sales & Marketing
352 / 347
ISBN 10:
ISBN 13:
30.15 MB


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