Small Data: The Tiny Clues That Uncover Huge Trends

$9.99

Small Data: The Tiny Clues That Uncover Huge Trends
Authors: Martin Lindstrom
Year: 2016
Publisher: St. Martin’s Press
Language: english
ISBN 13: 9781250080684
ISBN 7121250080681
Categorie: Sales and Marketing
Pages: 256
Edition:

Availability: 5000 in stock

SKU: 9781250080684 Category:

Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thingHired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
Categories:
Business & Economics – Sales & Marketing
Year:
2016
Publisher:
St. Martin’s Press
Language:
english
Pages:
256
ISBN 10:
1250080681
ISBN 13:
9781250080684
File:
1.19 MB

Reviews

There are no reviews yet.

Be the first to review “Small Data: The Tiny Clues That Uncover Huge Trends”

Your email address will not be published.

Shopping Cart