Small Business Marketing for Dummies

$9.99

Small Business Marketing for Dummies
Authors: Barbara Findlay Schenck
Year: 2005
Publisher: For Dummies
Language: english
ISBN 13: 9780764578397
ISBN 711471751030
Categorie: Sales and Marketing
Pages: 386
Edition: 2nd

Availability: 5000 in stock

SKU: 9780764578397 Category:

Small Business Marketing for Dummies Barbara Findlay Schenck

Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:– Marketing basics that prepare you to rev up your business and jumpstart your marketing program
– Information to help you define your business position and brand
– Advice on bringing in professionals
– A quick-reference guide to mass media and a glossary of advertising jargon
– How-tos for creating print and broadcast ads that work
– Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more
– Ten steps to follow to build your own easy-to-assemble marketing planКнига о маркетинге в малом бизнесе. Как и все книги из серии “Для чайников”, написана живым языком. Второе дополненное издание (новая глава о привлечении и удержании клиентов, онлайн-маркетинге и другое).


Categories:
Business & Economics – Sales & Marketing
Year:
2005
Edition:
2nd
Publisher:
For Dummies
Language:
english
Pages:
386
ISBN 10:
0471751030
ISBN 13:
9780764578397
Series:
For Dummies
File:
07 MB

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